In the alcohol industry, there are only a handful of spirits and wines protected by law, which is known as a Denomination of Origin. Internationally recognized, these Denominations of Origin zero in on the geography of where a product is made. For example, Avila’s cousin, tequila, is protected by its own Denomination of Origin which is defined by a very…
“Tequila and mezcal are some of the hottest spirits around right now. SB finds out if the likes of sotol, raicilla, bacanora and avila could follow in their wake and become equally appealing to drinkers.” https://www.thespiritsbusiness.com/2020/10/the-alternative-agave-spirits-vying-for-consumer-attention/